A New Seasoning to Spice up the Market
In the heart of Northern Nigeria, Dangote Classic Seasoning set out to spice up kitchens and claim its spot in a market dominated by legacy brands. With a blend of cultural insight and creative ingenuity, we crafted emotive campaigns like “What’s Your Santi?” that celebrated the region’s vibrant culinary traditions. The result? Over a million impressions, a connection with 280,000 potential customers, and a brand that began to feel like home.
Meanwhile, restoring trust in the Nigerian Police Force posed a monumental challenge. Partnering with PORTO, we uncovered public sentiment and brought their reform agenda to life through a compelling documentary. This wasn’t just storytelling; it was a bridge—restoring confidence, inspiring hope, and showing progress in the face of complexity. Two missions, one shared goal: making stories that spark transformation.
Ready to do the same for your brand?