Pioneering Financial Inclusion: TAJBank's Ethical Journey 

Marked by constant innovation and a venturesome resolve in procuring solutions that break new ground in the financial industry, TAJBank nurses a reputation as the leading ethical bank championing financial inclusion in West Africa. 


Our strategy was built upon an important tagline— ‘Our only interest is you,’ crafting narratives around the brand’s unique products to appeal to a diverse target audience. This bold and emotive promise was strengthened by the innovations that addressed specific audience needs. 


Our team harnessed the power of multi-media formats to amplify TAJBank's message. From captivating explainer videos to engaging animations and resonant radio jingles, every piece of content communicated the empathy in line with the brand’s ethos.

Reimagining Financial Services


Through explainer videos, we demystified financial jargon and non-interest banking, making complex concepts easily accessible to all. Animations added a touch of whimsy and charm, showcasing TAJBank's dedication to making banking a delightful experience. 


Beyond showcasing services, our narratives were infused with emotion—stories of real people whose lives were transformed by TAJBank's ethical approach. We touched the hearts of the audience, forging a genuine connection. 


Concept creation,
Storyboard creation,
Full scale production.

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Ingene studios is a full-service production studio.