Reimagining Creativity, Inspiring Creators
TM CON 2023 recognized a critical challenge: the mischaracterization of creators as “misfits” and “rebels,” which undermined their value in the media and tech space. The solution was a bold reimagining of these labels to highlight creators’ unique strengths, using an animated character and a viral video campaign in collaboration with Elic8, an animated online influencer.
This campaign resonated deeply with young creators, inspiring them to embrace their individuality and unlock their creative potential. The result? A viral invitation to reimagine creativity, propelling the event’s success by spreading its empowering message across online platforms and driving massive participation among African creators in the media and tech industry.
Ready to do the same for your brand?