Enabling an integral organization to maintain the standard of growth for a nation.
The Standard Organisation of Nigeria (SON) is the apex standardization agency instituted by the Federal Government of Nigeria. Since 2015, the organisation has been committed to ensuring the nation’s acceptance and adherence to standards – an imperative duty necessary to ensure safety in various industry sectors and private life. While the organisational megalith has continued to pursue its mission, the exigency of its message had not been widely publicized to successfully endear public’s adherence and self-regulation.
The Standard Organisation of Nigeria (SON) had long been diligently working towards this goal, yet their vital message seemed to elude the grasp of the public, requiring a new approach that could resonate with everyday Nigerians.
Changing Perceptions through Storytelling
Challenged with the task of reshaping perceptions, we embarked on a journey to conceptualize and produce a captivating docu-series that would not only address the barriers hindering standard adoption but also celebrate the intrinsic importance of standardization in Nigeria.
Our vision was clear: to inspire participation and understanding, rather than impose rigid conformity. To achieve this, we decided to put people at the core of our storytelling. Venturing deep into the heart of the nation, we sought to unveil the untold stories, the unfiltered experiences, and the genuine concerns of those at the grassroots level.
Execution & logistics management.
Taking a people-centered approach
As our cameras rolled, we delved into the lives of business owners, consumers, and officials, each sharing their perspectives and shedding light on the challenges they faced. Through this powerful exposition, we aimed to foster a profound awareness of the multifaceted significance of standards in personal, economic, and social realms.
The impact was nothing short of extraordinary. The docu-series sparked spirited conversations among stakeholders from all walks of life, galvanizing an awakening of collective consciousness. It became more than just a documentary; it became a catalyst for change.
This immersive storytelling experience has propelled Nigeria towards a new era of transformation. It united diverse voices, fostering cooperation, and collective responsibility. Most importantly, it aligned the nation with SON's ultimate objective – a commitment to elevating standards for the greater good of every Nigerian.
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